Vision & Strategy
Corporate Philosophy
Information Revolution
— Happiness for everyone
Since our founding, SoftBank Corp. and its subsidiaries have sought to harness the Information Revolution to contribute to the wellbeing of people and society. The Information Revolution has unlimited potential, so it is important to use its power in a way that contributes to the happiness of humanity. This vision is our driving force as we continue to pursue growth.
Vision
Becoming a Corporate Group needed most by people around the world
The aim of our corporate group is to contribute to people's happiness through the Information Revolution, and become the corporate group needed most by people around the world. To achieve our vision, SoftBank strives to build an ideal society where anyone can live a comfortable life with the power of digitalization.
Sustainability Strategy
Contributing to the creation of a sustainable society
through our business and corporate activities
SoftBank has identified six priority issues (materiality) that must be addressed to help achieve the Sustainable Development Goals (SDGs) which are global in scope based on the concept “a world where all things, information and minds are connected.” By stepping up the promotion of our Beyond Carrier growth strategy, we will contribute to the realization of our corporate philosophy, help achieve the SDGs, and resolve issues facing society.
SoftBank Priority Issues (Materiality)
Solving social issues through business
Solving social issues through corporate activities
Growth Strategy
Advancing telecommunication and connecting all things
to bring about a new society beyond imagination
Our Beyond Carrier strategy aims to further grow our core telecommunications business while leveraging 5G, AI, IoT, and big data to create new businesses. While implementing our growth strategy, we are also working to improve cost efficiencies through structural reforms such as the digitization of work processes using AI and RPA.
Origin of Brand Name and Logo
The power of intellect to discern what lies ahead one step ahead of the times and the power of execution to realize that vision are the essential qualities demonstrated by Ryoma Sakamoto, leader of Japan's enterprising naval trading company, the Kaientai, in the 19th century. Using the banner of the Kaientai led by Sakamoto as a motif, the SoftBank brand logo symbolizes our passion.
Origin of Brand Name and Logo